Phraseological Picture of the World and Communication: Take “Carpe Diem” as an Example

Phraseological units are an integral part of the national linguistic culture. In collective consciousness native speakers, set phrases generate a phraseological picture world common to any language community. Individuals have their integrated into general one. The parameters discourse and communication represent valuable material for innovative research in field aesthetics. grammar aesthetics correlate with creative aspect stable word combinations culture worldview. article considers some aspects French due regard ethnocultural diachronic factors. A hypothesis is put forward that specific unit (“carpe diem”) has high degree linguocultural activity modern and, accordingly, world. There prospects further cognitive-communicative discourse.